• Website audits: We conduct an intensive user experience evaluation of your current corporate website or a particular section to see how it measures up to those of your competitors and the best websites worldwide. You receive prioritized, action-oriented recommendations to improve your site or a specific section.
  
  
• Web strategy: Before you embark on your next corporate website upgrade, what key practices, strategies and new technologies should you take into account? Based on our extensive research of current best practices and emerging trends, we can identify the major considerations your next website should address.
  
  
• Ease of use reviews: Ease of use has a major impact on people’s perceptions of your site’s usefulness and the professionalism of your company. We identify key ease of use obstacles on your site and show you have to fix them.
  
  
• RFP development/reviews: When inviting proposals from web development firms, it’s important to specify the standards you want your website to achieve. We can review your RFP before it is distributed. We can also review proposals you receive to give you an impartial second opinion.

• Benchmarking analysis for a major blue-chip. As a leader in its industry, the company invests substantial resources in its website. Clarity! regularly conducts a detailed side-by-side comparison of the company’s corporate website to 10 peer companies internationally. Our reports guide the company’s web development plans for the following 12 to 18 months. Since engaging us, the company has won or been shortlisted for the leading online corporate reporting awards in its home market for the past four years.
  
  
• RFP review that saved more than money. An outside director of a not-for-profit organization approached us for a second opinion on an RFP prepared by management. We identified a major gap in management’s proposal that spared the organization and its board potential international embarrassment and legal liability. We also identified unique sponsorship opportunities for the not-for-profit.
  
  
• Best practice briefing for a new executive. A newly-appointed executive at an award-winning company needed a briefing on his company’s current web communication strengths and key issues that he would need to consider in the future. In a 20-page report, we helped him understand why his company was winning kudos for its web communications and outlined the major regulatory, technology and audience trends he would need to consider to ensure the company continued to win acclaim.
  
  
• Ease of use review for a big pension fund. Representing hundreds of thousands of workers and retirees, the pension fund needed to be sure it’s website worked effectively for the broadest possible cross-section of the online population. The review identified key shortcomings in the site’s navigation scheme and usability. After making the recommended changes, a user survey showed a 78% increase in user satisfaction with the site.

This page describes just a few of our consulting services. Please contact us if you would like more information these or our other services.